OneStat Pro, Premium, Adworks and eBusiness. Search term analysis.

Search term and phrase analysis

We provide you with information on which search engines and phrases your visitors used to find your website. We maintain a list of hundreds of search engines worldwide which is continually updated. We even provide a list of phrases per search engine and search engine landing pages so you can analyze if you have optimized your website correctly for search engines.

Choosing search phrases

There are many ways to work with search phrases and keywords. For example, selection of keywords when creating and managing ad campaigns. Sponsored listings are best managed by careful selection of search terms and keywords. Everything revolves around keywords, which competing sites often bid for, in terms of cents-per-click. To be effective, you need to choose the right keywords. A second example is building the correct words into your site's text, and including them in your site's meta keyword list for search engine spiders to find and index your site. It is also important to include relevant words in your page titles. Building the correct phrases and terminology into your site will allow your site to come up as a result in search engine queries. This process is known as search engine optimization (SEO). Research suggests that a very small percentage of internet surfers click on sponsored results. The majority of surfers are interested only in the actual search results. Therefore it is important to include the right search terms, phrases, keywords, etc, in your site content. This will make your site easier to find.

Search engine optimization (SEO)

Page title

Make sure your title contains your most important search keywords. Do not make your titles longer than 80 characters (more can be considered as spamming).

Meta description

Google does not index your meta 'keywords' tag but it does index your meta 'description' tag. Make sure your description contains your most important search keywords.

All text on your page(s)

Make sure your text contains your most important search keywords. More importantly, the pages should focus on your subject, service, product, or area of interest. Put your most important keywords once in your headers, a couple of times in your paragraphs, once in bold once in italic, in your image alt tags, your image names, your url's, etc.

Internal links to your other pages

Make sure the Googlebot can find its way through your site. One thing Googlebots find hard to follow is framesets. So if you use frames, make sure you have a no frames> or hidden section where your text and links are located. Adding a sitemap can do wonders for letting Google index your entire site.

External link popularity

You need to try to get as many relevant links to your website. For example you have an online store that sells watches. You need to try to get a link on a relevant website with a high pagerank as possible. The link must contain a relevant keyword like watches or a watch brand name to your website.